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Customer Journey & AI-Potentials Mapping

Shift your customer journey
into your strongest competitive advantage

Book your free Discovery Call Customer Journey & AI Services

Stay ahead of digital transformation

Rising customer expectations, rapid technological developments, the increasing use of AI and the resulting rapid shifts in user behavior are significant challenges for SMEs. How can you meet the demand for efficiency, increased visibility and the digitization of relevant processes related to customers and growth? We bring clarity to complex customer relationships and combine strategic analysis with technological foresight.

What makes our approach to customer journey and AI consulting so unique?

With our approach you can expect a comprehensive customer journey analysis, AI expertise with practical tips and a concrete action plan, as well as project support during the implementation phase. Step by step.

somaas's 4 pillars foundation

Our consulting services are built on four clear pillars:

  • Transparency: A clear understanding of target audiences and touchpoints.
  • Innovation: Identifying specific opportunities for AI implementation.
  • Structure: A proven process from preparation through to support.
  • Effectiveness: A ready-to-implement action plan and a digital journey map.
Ask your questions now and book your free discovery Call

Why it is so important to analyze customer journey?

6 good reasons why you should analyze your customers’ journey and leverage AI chances in customer processes:

  • Changing customer expectations can be identified and met faster
  • Interactions with your brand become a genuine dialogue
  • Gaps in the customer process come immediately to the light
  • Products are designed according to user needs and solve their real problems
  • Communication with customers becomes consistent across all touch points and channels
  • Customer processes are finally optimized and more efficient

When to analyze customer’s journey? Especially in following situations:

  • high bounce rates (newsletter, website, online store)
  • declining revenue or long sales cycles
  • high cart drop-off rate
  • declining inquiries and customer’s loyalty
  • recurring support questions or complaints

  • Customer Expectations

    Identify and satisfy changing customer expectations

  • Brand Management

    Bringing sparks
    to your brand interactions

  • Genuine Communication

    Improving dialog with customers
    across all channels

  • Product Customisation

    Optimizing products and services according to customer expectations

  • AI-integration

    Identify AI use cases and improve efficiency

  • Process Optimization

    Identifying and closing gaps
    in the customer journey

The Path to an AI-Powered Customer Journey

A structured approach to strengthening customer relationships and identifying AI use cases for your business.

From Analysis to Digital Transformation

This consulting package offers structured support to analyze customer-relevant processes within organisations and improve them through the targeted use of artificial intelligence. The process is divided into a detailed analysis/preparation phase, an intensive customer journey and AI potential mapping workshop to identify use cases, and subsequent support during implementation. Based on the available data and detailed findings, an additional in-depth analysis of AI readiness are to be delivered. To ensure the long-term sustainability of the results, operational support and project management during implementation are offered as optional services. The goal of this offering is to transform theoretical potential into a concrete, practical action plan that sustainably embeds technological change within the organization.

Do you have any questions so far? Let’s discuss them during a free discovery call.

  • 1. Getting Ready

    Thorough preparation and analysis of all provided data and information. Goals setting.

  • 2. Workshop Day

    A workshop day with stakeholders, analysis of the target audience and pain points, mapping of the customer journey and AI-potentials according to the established goals.

  • 3. Closing Report

    Hand-over of the digital journey map, including the developed action plan and AI-potentials.

  • 4. Take-Off Support

    14-days support phase to clarify any open questions following the workshop

  • 5. AI-Readiness Analysis

    A detailed report, including a management summary, on AI approaches for your organization.

  • 6. Project Management

    Support in implementing the developed action plan and optimizations (project management). Ensuring the results.

What makes our consulting services so valuable?

A structured, practical approach

Der Abschlussbericht nach einer Customer Journey & KI Potenziale Beratung, nebenan ein Tablen mit einer digitalen Abbildung einer Customer Journey.

Here’s what makes the difference at our customer journey & AI-potentials mapping workshops:

  • Thorough extensive preparation, internal information combined with live-data form the foundation of our analysis.
  • The customer journey map incorporates multiple marketing disciplines and analyzes pain points and touch points.
  • 14 days of support after the workshop to address any open questions.
  • AI Readiness Report
  • Ensuring results through active project support during implementation.
  • Using AI as a sparring partner for both journey mapping and optimizations.
Pick your slot for free Discovery Call

Customer Journey & AI-Potentials Mapping

Which consulting package is the best fit for my business?

Basic

  • Getting Ready
  • Mapping Workshop
  • Closing Report
  • Take-Off Support
  • ---
  • ---
Get a Quote

Extended

  • Getting Ready
  • Mapping Workshop
  • Closing Report
  • Take-Off Support
  • AI-Readines Analysis
  • ---
Get a Quote

Premium

  • Getting Ready
  • Mapping Workshop
  • Closing Report
  • Take-Off Support
  • AI-Readiness Analysis
  • Project Management- and Support
Get a Quote

Digitization doesn’t have to be complicated. Get inspired by your customers’ journey.

Pick your free slot

Customer Journey Consultant and Workshop Host

Iwona Chelminska, Unternehmensberaterin, Portrait.

Hello, my name is Iwona Chelminska and I have been management consultant since 2017 and specializing in online marketing, sales and customer journey mapping. Before I started own business I worked for leading IT companies for over 15 years and gained practical experience in B2B sales as a Key Account Manager, Business Development and Partner Manager in the CEE/DACH markets. Technological innovation has always been a key pillar of my professional career. In the beginning cloud computing (SaaS) had a strong influence on me and my career path. Now artificial intelligence (AI) is another key element of my consulting work.

As a member of business communities I get inspired by conversations with great personalities, where we collectively create unique value and keep momentum for both personal and professional growth.

Got curious? Take a peek behind the scenes.

What can you expect from the consultation?

During the consultation, you’ll learn practical customer journey mapping methods, discover tailored AI approaches and get:

⇒ digital CJ map, including a description of the persona (1 target group)

⇒ identified AI potentials for your organization

⇒ practical templates and tools for future use

⇒ closing report and action matrix

⇒ support during the implementation phase

⇒ plenty of tips for sales, marketing and service based on practical experience and AI expertise.

⇒ Optional: a detailed AI readiness analysis, including a maturity score.

Let's discuss your challenges.

FAQs

This knowledge is particularly valuable for sales and marketing staff, management of SMEs across all industries—especially B2B—and anyone interested in optimizing the customer experience.
Workshop venue is determined accordingly to customers preferences and set up. Of course, all workshops and consultations can also be conducted online or hybrid.
During the preparation phase various sources of information are used, depending on the company and the tools such as GA4 reports, conversion metrics or newsletter KPIs. Typically, standard reports are available for this purpose that can be easily exported. In addition, there is a specially developed questionnaire that makes the preparation even more specific and allows the current situation to be assessed from the different perspectives. Answering the questions takes about 15–30 minutes. The remaining analyses are conducted as part of the consultation.
On this day the key stakeholders who deal with customer processes on a daily basis are gathered in one place. The result includes a comprehensive status analysis but expanded by additional aspects that bring unrecognized problems to light including action plan for implementation of possible solutions. In the process AI potentials are identified where the use of AI can increase i.e. efficiency and conversion rates. This yields concrete savings, boosts customer satisfaction and creates new competitive advantages. This workshop day can be integrated into a company event such as strategy days, annual kick-offs, team events, etc. The consultation also offers an opportunity to examine customer processes from the perspectives of individual departments and compare them with an external consultant’s perspective.
Exactly, that is the goal of this workshop. When and where customers drop off in the sales process is usually already apparent earlier on, for example, in marketing tools or in direct customer conversations. In the workshop, we’ll develop a better understanding of the causes, examine them from different perspectives and develop optimization plan to counteract these drop-offs.

Customer Reviews

Ready for the next step?

Let’s discuss your goals and analyze your customers’ journey.

    Yes, I would like to get informations from somaas e.U. per E-Mail.

    • Office

      Vienna, Austria

    • Phone

      0043 699 11 50 90 15

    • E-Mail Address

      office@somaas.net

    • Free Discovery Call

      https://calendly.com/somaas/30min_meeting